| B2B Marketing offers invaluable practical guidance on how to market your business products or services, focusing both strategically and tactically. It is the marketing bible, which informs the reader to better understand the best way to develop their marketing, to best suit their market, and to product the best revenue return. The content is packed with cutting-edge analysis, insightful comment, as well as surveys, news, case studies and industry profiles. It's perfect for marketing practitioners in large firms to SMEs. An annual subscription includes 10 issues of B2B Marketing (plus quarterly supplements), full access to B2B Marketing Online and a copy of the B2B Marketing Directory 07/08. |